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LOG-ON back in Hong Kong Shatin! Embrace a new shopping experience at New Town Plaza
Sha Tin, we’re back after a long year away!
LOG-ON is rolling out its theme “Have Fun & Be Inspired” to its store in New Town Plaza on 11th July! We are curating a new in-store experience, exclusively for the Shatin community, with themed areas that provide creative personalisation to celebrate the district’s unique flair and localisms. Discover a seamless shopping experience with more room than ever and saunter through seven interactive zones for seven unique journeys. Are you ready to embrace a whole new LOG-ON experience?
7 interactive zones for the perfect shopping experience
Located on the second floor of New Town Plaza Phase 3, the top trending products are displayed in the Stage area at the storefront. As the space slowly transforms into a playground, it becomes the paradise for foodies and fun lovers. Starting on the left is Beauty Labo’s beauty counter that and gradually weaves into the entertaining awe-inspiring Miniature Studio, all the way to Travel Gate —showcasing travel-friendly products for globetrotter the ultimate gift corner for globetrotters, . The Mask Bar is debuted in the store where located at the opposite side, and next to it, MANUAL FACTORY that provides you with gift personalisation services, complemented by the exquisite services provided at the Wrapping Counter. As you wandering through the space along the route, you can luxuriate infeast on a great variety plethora of lifestyle products for different tastes, ranging from stationery, fashion accessories, travel gear and outdoor products to photography and,  leisurehealth and wellness supplies. We are presenting you more products than ever, covering every aspect of your daily life. Tailored for a discerning customer like yourself, we hope to perfect your customer journey and bring you the very best at New Town Plaza’s LOG-ON store.
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Miniature Studio -
Unleash 100% creativity to create fascinating mini spaces

Miniature Studio, is a novel concept that blends fun and creativity using varied objects to create the most compelling ‘mini’ spaces.. Miniature Studio launches a collection of eccentric characters alongside local brand Tiny and the curative little creatures from Japan, Smiski. New themes, accessories, colouring kits and tools will be added to our ever-expanding collection, so you may unleash your creativity and design your very own miniature world.
Miniature Studio invites you to ‘pick and mix’ and inject your personality into the miniature dioramas. If you’d like a chance to share your work with Japanese miniature artist, Tatsuya Tanaka, simply upload a photo of your work in progress or your finished product on social media and hashtag “微型達人” to send him a challenge and share with your friends. You can also print your photo at the Print & Present DIY Corner in the photography area and transform your work into unique gifts by adding personal touches. You can, then, choose to leave your mark on the photo wall in the Miniature Studio or gift it to your friends.
Miniature Studio has created 2D and 3D diorama sets that depict home interiors and the streets of Hong Kong among other themes, such as the multi-faceted life in Shatin and Hong Kong’s heyday, for your creation.
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Mask Bar
Handpicked by skin experts, face masks that connect the mind and body

Introducing the city’s first Mask Bar, only at LOG-ON’s New Town Plaza shop. Featuring the latest, most sought-after and potent face masks and skin products from Japan and Korea, our skincare products have been handpicked by our expert team who has deep insight into the needs of Hongkongers.
Enjoy a complimentary skin assessment at the Mask Bar using the latest technology and receive a list of recommended products for your skin, chosen by our expert. You will get to try on a mini mask and experience it before you make up your mind. Stay up-to-date with Mask Bar for flash deals, events and a chance to redeem product samples.
 
Apart from the Mask Bar, LOG-ON’s beauty corner also features exclusive products from Beauty Labo of ISHIZAWA LAB. Unveil the Japanese beauty secret and solve all your pore problems, combined with your favourite face mask, to rejuvenate and give your skin a radiant boost.
Introducing LOG-ON’s first Mask Bar outside of Shanghai and Taiwan! The Mask Bar, located in New Town Plaza, is lined with premium masks from Japan and Korea. A skin expert is based onsite to perform skin analysis and will recommend the best face masks and face care products to the customers.
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MANUAL FACTORY
Tailor-made with love: Sha TIn’s privileged gift personalisation corner

LOG-ON is introducing its very best ‘gift personalisation’ service to the Shatin community. Whether it’s gift wrapping or packaging, we want to get you, the gifter, involved in the creative process, so you may impress your loved ones and make them feel as they unwrap your gift. To make the experience even more special, design your very own leather name tag and gift tag with our leather embossing and carving services.
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MF Bear is getting popular by the day! LOG-ON will expand the MF Bear collection and introduce even more products, so stay tuned!
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Following up on the success of city’super’s “Craft Beer & Cider Summer Fiesta”, city’super x Moonzen Mango Pale Ale Beer, a limited-edition collaboration with local craft brewery Moonzen, LOG-ON MANUAL FACTORY Bear. Get ready to refresh your palate with the very exclusive Mango Pale Ale Beer using Thai mangoes! Don’t miss out on our 20 limited-edition sets, featuring four bottles of mango pale ale, a MF Bear and a MANUAL FACTORY Bear Beer Bottle Opener.
To celebrate the launch of the MF Bear craft beer, we are introducing the MANUAL FACTORY Bear Bottle Opener and Cap Collector for all beer lovers.
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Stationery lovers, come visit us at New Town Plaza and experience the TRAVELLER’S Notebook Corner. Featuring a large variety of DIY materials and decorating ideas, wooden alphabet letters, leather embossing and personalised carving services are available onsite for you to personalise your notebook. Don’t forget to check out the exclusive stamps at our Shatin branch and stay tuned for future events and surprises!
Embrace a new LOG-ON experience at New Town Plaza, like never before!