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ToGather - Our Causeway Bay Creativelogue
ToGather - Our Causeway Bay Creativelogue
In recent years, when we think of Causeway Bay in Hong Kong, we probably associate it with the astronomical rents in the city. Despite this, Causeway Bay is still very much an icon with its own unique vibe as Causeway Bayers embrace various lifestyles and walk to the beat of their own drums. Brands, no matter famous or up-and-coming, as long as unique, have a place in Causeway Bay.
The latest trendsetting scene is the new LOG-ON Hong Kong store at Fashion Walk. Here, LOG-ON Hong Kong has crafted a thoughtful and creative concept for the store. They set up the first “LOG-ON ToGather” co-creative culture-rich space in Hong Kong. What does that mean? When you visit LOG-ON Hong Kong, not only can buy the latest and greatest products, you can realize your creative potential and have loads of fun doing it!

ToGather means

LOG-ON ToGather” is a phrase coined by the team as to gather people and bring them together. Before we walk you through the swanky walls of LOG-ON Hong Kong, we interviewed a few Causeway Bayers to get their thoughts on what ToGather means to them.

S: “ToGather is literally to gather with great friends and enjoy each other’s company.”
I: “I think ToGather is a place that allows us to meet like-minded people. We do things that make us happy and these moments will become fond memories someday.ay.”

S: “ToGather is literally to gather with great friends and enjoy each other’s company.”
I: “I think ToGather is a place that allows us to meet like-minded people. We do things that make us happy and these moments will become fond memories someday.ay.”

“ToGather makes me think of friends’ getting together and exploring new things.”

“ToGather makes me think of friends’ getting together and exploring new things.”

C: “ToGather means being together, create together!”
M: “What I associate with the word ‘ToGather’ is an atmosphere of art blending with creativity.”

C: “ToGather means being together, create together!”
M: “What I associate with the word ‘ToGather’ is an atmosphere of art blending with creativity.”

LOG-ON ToGather” is where creativity and innovation meet. When you walk into LOG-ON Hong Kong, you can easily visualize this creative culture. Merging retail & creative space is common in Taiwan and Japan but rarely seen here in Hong Kong.

Touch points like TRAVELER’S Notebook Corner, Puzzle Bar, Beauty Labo and “LOG-ON ToGather” were not set up just for the shopping experience but primarily to facilitate interaction with customers. In fact, LOG-ON Hong Kong fans can now join regular workshops organized in “LOG-ON ToGather” to develop their personal style.

Q:
How did LOG-ON Hong Kong come up with the “LOG-ON ToGather” concept?
A:
About 2 years ago, we used to hold LOG-ON Thursdays each month so LOG-ON Hong Kong fans could join our activities or try some new products, as our fans are generally young at heart, with a love for culture and new things. But as space was limited we could not do this frequently. Luckily with the new store, we could have a space to have gathering with our fans!
Q:
What kind of culture does “LOG-ON ToGather” represent?
A:
Through our regular exhibitions, workshops and gatherings, “LOG-ON ToGather” not only gives fans a chance to create their own craft but also to interact with other LOG-ON Hong Kong fans and share their creative inspirations so they can develop their own lifestyles.
Q:
Other than “LOG-ON ToGather”, what other goodies do you have in store?
A:
Beauty Labo, the beauty corner set up with Ishizawa Laboratories, Puzzle Bar and TRAVELER’S notebook Corner is a breakaway from the traditional sales model, where customers can try products freely. For example, we even organize beginner classes at the Puzzle Bar so that once they understand the basics, they can challenge themselves by making interesting things like the Leaning Tower of Pisa for example! D.I.Y button is another interesting activity. The biggest takeaway here is that LOG-ON Hong Kong promotes its very own unique culture that enables fans to learn about esthetics and creativity.

Q:
How did LOG-ON Hong Kong come up with the “LOG-ON ToGather” concept?
A:
About 2 years ago, we used to hold LOG-ON Thursdays each month so LOG-ON Hong Kong fans could join our activities or try some new products, as our fans are generally young at heart, with a love for culture and new things. But as space was limited we could not do this frequently. Luckily with the new store, we could have a space to have gathering with our fans!
Q:
What kind of culture does “LOG-ON ToGather” represent?
A:
Through our regular exhibitions, workshops and gatherings, “LOG-ON ToGather” not only gives fans a chance to create their own craft but also to interact with other LOG-ON Hong Kong fans and share their creative inspirations so they can develop their own lifestyles.
Q:
Other than “LOG-ON ToGather”, what other goodies do you have in store?
A:
Beauty Labo, the beauty corner set up with Ishizawa Laboratories, Puzzle Bar and TRAVELER’S notebook Corner is a breakaway from the traditional sales model, where customers can try products freely. For example, we even organize beginner classes at the Puzzle Bar so that once they understand the basics, they can challenge themselves by making interesting things like the Leaning Tower of Pisa for example! D.I.Y button is another interesting activity. The biggest takeaway here is that LOG-ON Hong Kong promotes its very own unique culture that enables fans to learn about esthetics and creativity.

Thomas Huang

Traveler’s notebook Expert from Taiwan

Profile:
Multimedia Animation Lecturer. His interests are in photography, design and stationery. He is an award winning designer whose works have been selected in numerous international graphic design awards.
Q:
Do you have any interesting stories from your workshops with LOG-ON Hong Kong? How did the Hong Kong fans react?
A:
I think “LOG-ON ToGather” is a wonderfully cosy space created to tease your 5 senses. Like the “desk” in Traveler’s notebook Corner, it is tailormade for handicraft classes and it feels organic. What a wonderful space for the traveler’s notebook users who were all very eager to learn. Also, LOG-ON Hong Kong provides hot stamping foil service which would be rare in Taiwan! Some participants even brought their own DIY cards to exchange as gifts and one girl even drew a sketch for me so I am very happy
Q:
What are your impressions of LOG-ON Hong Kong? What kind of culture do you think it is cultivating in Hong Kong?
A:
LOG-ON Hong Kong is like TokyuHands in Japan albeit more international and it stresses the significance of the shopping experience.

When I visited the new LOG-ON Hong Kong at Fashion Walk store during Christmas, I saw a staff holding a Fujifilm Instax Polaroid and inviting customers to have their photos taken. That happy spirit of “sharing with friends” impressed me
Q:
What kind of elements do you think a creative cultural space should have?
A:
I think we should first define what kind of culture this creative cultural space wants to create. Is it a dominant culture or subculture? As for my understanding of “LOG-ON ToGather”, it should be the “handicraft culture” which is a subculture. Of course, a well-established creative cultural space should not be independent of a dominant culture. Like the tram exhibition which recognizes and acknowledges Hong Kong’s unique tram history.

If I can critique any one thing, I think a focus on “taste” would be good. National Geographic once used “The Joy of Food” as theme, which talked about the relationship between food and human interaction. If conditions allow, a creative cultural space that provides a dining experience, that’d be perfect!

Thomas Huang

Traveler’s notebook Expert from Taiwan

Profile:
Multimedia Animation Lecturer. His interests are in photography, design and stationery. He is an award winning designer whose works have been selected in numerous international graphic design awards.
Q:
Do you have any interesting stories from your workshops with LOG-ON Hong Kong? How did the Hong Kong fans react?
A:
I think “LOG-ON ToGather” is a wonderfully cosy space created to tease your 5 senses. Like the “desk” in Traveler’s notebook Corner, it is tailormade for handicraft classes and it feels organic. What a wonderful space for the traveler’s notebook users who were all very eager to learn. Also, LOG-ON Hong Kong provides hot stamping foil service which would be rare in Taiwan! Some participants even brought their own DIY cards to exchange as gifts and one girl even drew a sketch for me so I am very happy
Q:
What are your impressions of LOG-ON Hong Kong? What kind of culture do you think it is cultivating in Hong Kong?
A:
LOG-ON Hong Kong is like TokyuHands in Japan albeit more international and it stresses the significance of the shopping experience.

When I visited the new LOG-ON Hong Kong at Fashion Walk store during Christmas, I saw a staff holding a Fujifilm Instax Polaroid and inviting customers to have their photos taken. That happy spirit of “sharing with friends” impressed me
Q:
What kind of elements do you think a creative cultural space should have?
A:
I think we should first define what kind of culture this creative cultural space wants to create. Is it a dominant culture or subculture? As for my understanding of “LOG-ON ToGather”, it should be the “handicraft culture” which is a subculture. Of course, a well-established creative cultural space should not be independent of a dominant culture. Like the tram exhibition which recognizes and acknowledges Hong Kong’s unique tram history.

If I can critique any one thing, I think a focus on “taste” would be good. National Geographic once used “The Joy of Food” as theme, which talked about the relationship between food and human interaction. If conditions allow, a creative cultural space that provides a dining experience, that’d be perfect!

Really thankful to LOG-ON Hong Kong for organizing such a meaningful workshop. I have met many Traveler’s notebook lovers and made new friends!
Thanks LOG-ON Hong Kong for providing a creative cultural space and putting so much effort in organizing a series of Traveler’s notebook workshops. I hope there’ll be more in the future.
Even though I have to leave home early and rearrange my schedule, it’s worth it!

Must buys! LOG-ON Hong Kong's CNY goody bags

LOG-ON Hong Kong has created to 2 goody bags this CNY that is representative of the mix & match creative spirit.
For our Beauty bag, a pink crystal tree, a CNY-motif mobile phone strap, statement greeting card and most importantly, a LUXURY JAM 24K gold mask can be ours!!
While for our Wealthy set, it is packed with a gorgeous yellow crystal tree, a lucky crystal, a spring couplet and that statement greeting card.
Beauty or Wealth, the choice is yours!

Beauty Goody Bags
Pink Crystal Tree
x1
Cny-motif Mobile Phone Strap
x1
Statement Greeting Card
x1
Luxury Jam 24k Gold Mask
x1
Wealth Goody Bags
Gorgeous Yellow Crystal Tree
x1
Lucky Crystal
x1
Spring Couplet
x1
Statement Greeting Card
x1